I think it is a David and Goliath situation.
I am a pensioner and bet small
,Recently the biggest bet I made was one on Betfair bet £5 get £5. I didn't get my £5 back so I argued and they fielded me, until, in the end, I said I would report them to the Gambling Comission, which I did and that was just a waste of time.
I chalk it up to experience and won't be caught out again!
However, the next thing I know when I log in to Coral, I get this self exclusion notice, Granted i take all the freebies going, but no matter in the end the bookie gets it all back and more. We understand that. Next thing I get the same notice from Ladbroke's. Looks like they got the hang of it!
As a matter of fact I have come to the conclusion it is a very hypocritical business, showing all Gamble Aware notices and luring you in with special offers.
Maybe I was not profiting them enough with my small bets, 10p ea way trebles etc...and small wins Essentially there are plenty more fish in the sea.
If I ever want to exclude myself I will not need any bookie to advise me.